Anastasia glamping · 2026 booking snapshot
The rhythm
of the stay.
A reservation story shaped by full weekends, early planners and an open invitation to build the middle of the week.
383reservations
939cabin nights
$200.8Kgross paid value
01 / Overview
Executive read
Weekends carry the business.
Midweek is the opening.
Friday and Saturday occupancy reached approximately 84% from June through August, compared with 52% Sunday through Thursday. Guests also plan early: the median booking window is 84 days.
The central tension
Peak demand is already doing its job.
The growth play is not blanket discounting. It is protecting weekend yield while creating a stronger reason to choose August and the middle of the week.
Friday + Saturday84%
Sunday–Thursday52%
June–August occupancy · six-cabin capacity
02 / Demand
When guests stay
Friday starts the stay.
Saturday fills the property.
Friday accounts for nearly four in ten arrivals. Across summer, Saturday reached 87% occupancy while no weekday exceeded 59%.
Occupancy by day
The week has two distinct speeds.
Summer progression
July reached the high-water mark.
August finished 44.6 points below July.
Full-house moments
18summer dates sold all six cabins.
Concentrated sellouts create room to protect rate before adding more peak-period promotion.
Night-by-night view
Summer occupancy calendar
OpenFull
03 / Booking behavior
When guests decide
The booking decision happens
months before arrival.
The median guest books 84 days in advance. Nearly half reserve at least 90 days before check-in, giving marketing a meaningful runway to shape softer periods.
Lead-time distribution
47.5% book 90+ days ahead.
Future demand signal
December guests are deliberate planners.
208average lead days
3.1average nights
$627average booking
04 / Guest value
The premium booking
Bigger cabins and longer stays
create the premium booking.
Eight-person cabins generate higher booking value and stronger nightly rates. Longer stays amplify the difference: nearly every top-value reservation includes three nights or more.
Cabin category
Eight-person cabins carry a premium.
Top-value quartile
98high-value bookings
99%3+ nights
63%8-person cabin
71%include Fri/Sat
Stay-length contribution
Three nights is the value threshold.
BookingsPaid value
Repeat behavior
Repeat guests are rare—and disproportionately valuable.
Share of customers
5.8%
Share of paid value
11.6%
Their cumulative customer value is approximately twice that of a one-time customer.
Drive-market demand
93.2%of bookings come from Florida.
Jacksonville and St. Augustine appear to be the largest identifiable source markets.
Reported discovery
Social dominates the guest-reported mix.
Self-reported source; not marketing attribution.05 / Action plan
Commercial response
Protect the peaks.
Build the gaps.
Four focused moves translate the booking patterns into a practical growth plan.
Protect weekend yield
Use firmer weekend pricing, minimum stays and restricted promotions during July, holidays and high-compression dates.
Evidence84% Fri/Sat summer occupancy
MeasureWeekend ADR and gross/night
Give guests a reason to stay midweek
Build a value-added Sunday–Thursday package for Florida residents, timed 45–75 days before arrival.
Evidence52% Sun–Thu summer occupancy
MeasureWeekday occupancy and paid value
Sell the third night
Merchandise three-night itineraries, extended-stay packages and eight-person cabin upgrades throughout booking.
Evidence99% of top-value bookings are 3+ nights
MeasureLength of stay and booking value
Build the return journey
Create post-stay rebooking, referral and anniversary communications for weekend and three-night guests.
Evidence5.8% of guests create 11.6% of value
MeasureRepeat rate and value per customer
Method & context
How to read the findings
Core definitions
Lead time is check-in minus reservation-created date. A weekend stay contains at least one Friday or Saturday night. Occupancy is occupied cabin nights divided by available cabin nights.
Data boundaries
Summer occupancy assumes all six cabins were available. Future periods are on-the-books demand, not completed performance. The available reservation history does not support a full annual seasonality conclusion.
Value terminology
The report uses “gross paid value” because the accounting treatment of the Paid field has not been confirmed. Charges cannot be separated into specific fees or add-ons in the current export.